Better Hair Days

packaging design
Better Hair Days ceramic hair straighteners packaging shot

Better Hair Days was a brand created for a series of haircare products in collaboration with Thane Direct UK Ltd and major UK electrical retailer Currys (DSG plc).

I created the original brand concept, including the tagline “don’t you deserve better hair days?” for a set of ceramic hair straighteners in September 2003. I also designed the packaging for the product and took the photographs of the product that appeared on the box.

In the following two years, the design was refined and the range extended to include an expanded and updated range of hair straighteners, plus a professional hairdryer and a 7-in-1 ceramic multi-styler. Again, I designed all the packaging for these products, plus took the product photographs used on the boxes.

DATE: Sep 2003